SKANSKA Identity and Design
Reimagining Skanska Experience
THE CHALLENGE
SKANSKA is a multinational construction and development company based in Sweden. How can we develop a new identity for SKANSKA that embraces both its high-quality technology and humanistic approach? How might we fit SKANSKA's image to central Europe market without losing its strong Scandinavian roots?
THE OUTCOME
A new identity for SKANSKA brand at central Europe market that emphasizes their Scandinavian roots, social responsibility and attention to high quality.
A new lobby experience at SKANSKA Poland HQ.
THE CLIENT
ROLE + RESPONSIBILITY
Primary Visual Designer & Interior Designer
Brand research, organizing design workshops, visual design, ideation, conceputal design, interior design, 3d modeling, moodboard, diagraming, illustration, branding
TEAM
Ellen Huang / Visual Designer
Viggo Haremst / Design Director
Claudia Sing / Project Manager
Lucas Z / Senior designer
DURATION
Sep 2017 - Dec 2017 (3 months)
Design Process
Research + Empathize
Design Workshop
Through design workshops with clients, we got to know their understanding towards SKANSKA, the value of the brand they appreciate, the atmosphere they wish to have at their HQ lobby.
Brand Research
SKANSKA
We care for the lives of people and the environment .
Our purpose is to build for a better society.
We take pride in high quality and innovation.
We always thrive to be better in all we do with strong belief in our Scandinavian roots.
Skane, where we are from.
Ideation
Identity - Reinventing our heritage
Lobby - The vision of a Swedish summer house
Design Implementation
Lobby Interior Design
Interior Perspectives of Lobby
Final Product Film