Hi, I'm Ellen!
a designer, learner, and mental health volunteer deeply curious about people
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Work
Amazon:
Enabling Creativity
At Amazon Ads, I focus on empowering marketers to effortlessly create engaging ads by inventing new capabilities, leveraging smart recommendations, as well as developing generative AI solutions.
MakeSpace:
Transforming Storage Experience
At MakeSpace, I led both the innovation of new offerings from the ground up and enhancements to existing experiences across multiple user touchpoints—everything from streamlining the booking processes to redesigning the post-appointment experience.
Self-started:
Mental Health x Creativity
I combined my passions for mental health and design to create an app that offers a fun and creative approach to practicing mindfulness. This app was nominated and awarded at the UX Design Awards 2022.
Bio
I value empathy and trust. I believe that building a product is fundamentally about building relationships. I'm passionate about the early stages of creation—understanding people, exploring touchpoints and shaping strategy.
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I’ve spent my career helping businesses build lasting relationships with people by simplifying the complex, delivering candor and scaling responsibly. Currently, I’m connecting science with human as I lead the generative AI experience at Amazon Ads.
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I live in New York City with an army of plant babies, 2 furry friends and my husband. When not rocking design ideas, I can be found reading Freud, volunteering with Crisis Text Line, painting human figures, or taking a walk with my dog, Noa.
